Articles: packaging

These articles share one idea: packaging should protect the product and say something at the same time. Some look at it from the brand and sales side, others from everyday situations - handing over a takeaway meal, giving an investor a flash drive, returning documents to a patient.

What goes outside and what goes inside

Labels and tags decide whether the customer instantly knows which version of the product they are holding. The inside of a box is often forgotten, even though it is the one surface people look at slowly and up close. Plan both before the design goes to print.

• marking series, editions and variants so nobody has to guess,
• a plain or a richly decorated label - it depends on the shelf and the buyer,
• a product tag as room for a short brand story,
• an instruction leaflet, discount card or flyer tucked inside,
• gloss, matt or Soft Touch foil where the pack is handled a lot.

Flash drives, discs and other small things

A good share of the texts deals with packing items that are small and easy to lose. A box, a sleeve or a card holding a flash drive give three different impressions and three different ways to post them. Discs work much the same: an envelope is enough for the mail, while a decorative box suits a wedding or christening keepsake. The same thinking applies to hotel key card holders and document folders.

Shipping, gifting and a second life

Shipping packaging has to deliver the contents intact, while gift packaging builds the moment of opening. A separate thread covers boxes that customers keep, because they hold small things well or simply look good on a shelf. If you are putting together a full set of brand materials, the branding and flash drive articles are worth a look too.