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Articles on printing, design and effective advertising materials. Practical tips, examples and trends from the print industry.
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Posts: 471
11 September 2026
A client hears a fragment, the staff hear the whole thing twenty times a week. Here is how to calculate the length of a set and split it into blocks by part of the day.
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11 September 2026
A guest sets their cup down dozens of times during a visit - and each time looks at what is underneath. A coaster is a small carrier that can work for a brand surprisingly well.
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11 September 2026
A customer picks up your flyer with a quiet list of what-ifs. See how a questions and answers section defuses those doubts before they can tip the balance.
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10 September 2026
A ticket is not a leaflet - it is a document that decides whether somebody gets in. Here are the choices an organiser usually remembers the day before going to print.
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10 September 2026
Several sizes, several flavours, several versions - and the customer has to recognise the brand from afar and not confuse a variant. On designing packaging as a coherent system.
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09 September 2026
A first meeting with a client is often the only chance to be remembered. A well-chosen set of printed materials works for you even after you leave the room. We show how to assemble it.
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09 September 2026
A different medical interior means a different need. We show how to choose music at the dentist, in a clinic and in a treatment room so the patient feels calm, not tense.
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09 September 2026
A flash drive with a project, a notebook on the desk, a voucher in the wallet - some materials the customer carries home and keeps in daily use, long after leaving you.
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08 September 2026
A banner, a large-format poster or a stand backdrop ruthlessly expose a weak logo. We show how to check in a few minutes whether your mark survives being blown up to metres.
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08 September 2026
An elegant brochure, clear floor plans and a coherent presentation folder do more for a home-buying decision than you might think. See which prints really help sell an investment.
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08 September 2026
Corporate Christmas cards may seem like a small detail, but a poor schedule can turn a nice tradition into December chaos. We show you when to start planning, how to choose paper and finishing, and what to watch out for with bulk mailing.
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08 September 2026
The radio, an app, or a disc sitting next to the equipment? Each source has its own strengths and its own weak points. We compare them without pretending the choice is obvious.
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