The card season returns on the same rhythm every year and still manages to catch people out. The address list changes in the final week and the artwork gets made in a hurry. The articles here put the job in order: where to start, what to send, and how to write greetings someone reads to the end.
Printed card or email
Several pieces compare a printed card with emailed greetings and electronic cards. The conclusion is usually the same. An email disappears in a busy inbox, while a card sits on a desk for weeks and keeps the sender in view without a single line of advertising. That is also why Easter and New Year cards come up here. They face far less competition than December post.
What to write and how to design it
The second group covers wording and artwork. You will find ready examples of Christmas greetings, notes on how a card for a client differs from one for a member of staff, and a walkthrough for preparing a design in Canva that is ready for printing.
- Tone - when to stay formal and when a warmer note works better.
- Your logo - placing it so the card does not turn into a leaflet.
- Format and paper - folded card, single card, printed envelope.
- Extras - a disc with carols or a small gift added to the envelope.
Planning the season
The last thread is about giving yourself room. Cards need time for compiling the address list, filling envelopes and posting, and end-of-year materials are easier to handle alongside calendars and gifts. If you are starting from scratch, read the pieces on planning the closing months of the year first, then come back to the design and the wording.