Eco flyers

EKO leaflets suit designs where the paper is to be more than just a surface to print on. Its colour, texture and the way colours read on it become part of the whole design.

Such material is often chosen by brands with a natural, local or craft character, and by companies that want their advertising material to look less standard than a classic leaflet on white coated paper.

We print them in many formats: A6, DL, A5, A4, A3, 150×150 mm, 150×300 mm and 300×300 mm, on one side or both.

Smaller formats work well as leaflets handed to customers, inserts in parcels or material for short promotional campaigns. Larger ones give more room for a menu, a price list, a map, a description of an offer or a fuller brand story.

Ecological papers

In this category we do not laminate. The natural texture, shade and character of the surface are among the most important features of these papers, so we leave them without additional film.

If you want more solid, presentable material, choose a higher weight instead of lamination.

Kraftliner 120 gsm and 300 gsm

Kraftliner has a distinct, natural brown colour. It suits craft and local brands, handmade products and designs in an ecological style.

Kraftliner 120 gsm is lighter and works well for simple leaflets, parcel inserts and promotional material.

Kraftliner 300 gsm is considerably stiffer. It can be used for product cards, vouchers, invitations, tags or certificates.

The brown colour of the paper affects the look of the print. Designs with clear contrast, darker text and not too complex graphics look best on it. Light colours and delicate photographs can look quite different than on a white substrate.

Kazan ecru with grass fibres, 90 gsm to 300 gsm

Kazan has a warm ecru shade and visible grass fibres that give the surface a characteristic, natural look.

It suits designs connected with healthy food, natural cosmetics, craft work, agritourism, regional products or zero-waste brands.

Kazan 90 gsm and 120 gsm suit lighter leaflets, parcel inserts and information material.

Kazan 250 gsm and 300 gsm are stiffer, so they can be used for vouchers, discount cards, menus, invitations and more presentable material.

Flora - Avorio, Anice, Giglio and Tabacco

The Flora papers have a decorative, natural character and come in various shades, from light and cream to distinctly darker.

Flora Avorio 130 gsm and Flora Anice 130 gsm suit elegant information leaflets, packaging inserts, invitations or thank-you cards.

Flora Avorio 240 gsm, Flora Giglio 240 gsm and Flora Tabacco 240 gsm are stiffer and can be used as sales cards, vouchers, discount cards or menus.

Flora Giglio 350 gsm and Flora Tabacco 350 gsm are the heavy variants, intended for material that should be clearly stiff and solid.

What to use EKO leaflets for

EKO leaflets work particularly well where the natural, local or craft character of company material matters.

They can be used by:

• cafes and restaurants,
• hotels and guesthouses,
• agritourism farms,
• ecological shops,
• cosmetics and food brands,
• florists,
• beauty salons,
• clothing brands,
• foundations,
• organisers of local events and workshops.

They do not have to serve only as a classic advertising leaflet. Natural papers work well as information cards, parcel inserts, invitations, vouchers, coupons, menu cards, certificates or thank-you notes for a purchase.

The final effect depends largely on the substrate chosen. The same simple design on white coated stock and on paper with a visible structure or a warm shade will look completely different.

File checking and graphic design

When placing an order you choose one of three options for preparing the file:

• No checking - the file goes straight into production. A variant for agencies, designers and people confident that the artwork was correctly prepared on the technical side.
• File checking by a graphic designer - we check the format, bleed, safe distances from the trim line, the quality of graphics and the colour. You also receive a preview for approval. With EKO papers we additionally point out that the natural colour of the substrate affects the look of the print. Checking is particularly worth choosing when the artwork was made in Canva, an online generator or with AI tools.
• Simple graphic design - if you have no finished file, send texts, a logo and photographs. We will prepare a simple, legible leaflet matched to the chosen format and the character of the paper.

How to prepare the print file

• File format - best send a PDF prepared in line with our specification. We also accept good quality JPG and PNG files.
• Resolution and colours - photographs and graphics should be at 300 dpi at 1:1 scale. Prepare the artwork in CMYK.
• Bleed - if the background or graphics run to the edge, add a suitable allowance beyond the trim line.
• Safe margins - keep texts, logos, QR codes, phone numbers and other important elements away from the edge.
• Allow for the paper colour - with natural substrates it is not worth building a whole design on very light, pastel colours. The shade of the paper will affect them. Better to use legible typography, a simple composition and contrast suited to the material chosen.
• Use the specification - before preparing the artwork, download the specification and the template for the chosen format. You will find them by the calculator above.