Tags & hangtags

What printed swing tags are

Swing tags are small printed items that can be hung on a product or attached to it. Despite the small format they can do several jobs at once. They help mark the goods, pass on the information the customer needs and make the product look more professional.

A well designed tag can describe the product, strengthen recognition of the brand and make the range easier to organise. It can be plain and practical, carrying a logo, a price and a product code, or a more elegant, decorative part of how the product is presented. The final effect depends on the shape, paper, printing and finish you choose.

Die-cutting and shapes

Our tags are die-cut, that is cut out with a cutting die. That gives a precise, repeatable shape and, depending on the pattern, the holes or slits used to thread a cord, hang the tag on the product or attach earrings.

Die-cutting is exactly what sets tags like these apart from ordinary rectangular labels. When preparing the design, though, you have to allow for the shape of the die. Important text, logos, codes and other key elements should sit a suitable distance from the cutting line, the holes and the slits.

Uses - what swing tags suit

Swing tags can be used anywhere a product needs marking, a short description or an attractive finishing touch. They are most often used on:

• clothing - in boutiques, fashion brands, showrooms and seasonal collections, to give the size, the price, the fabric composition or care information,
• jewellery - as jewellery tags and earring tags, used in shops, at fairs and in online stores,
• handmade goods - on candles, cosmetics, ceramics, decorations and local products,
• gifts - as gift notes, tags for bouquets or markings for gift sets,
• online sales - as an attractive addition to a parcel that helps with the first impression when the box is opened.

Depending on the design, a tag can be a hanging label with a logo and price, a small product card, a note about the item being handmade, or the carrier for a QR code leading to a shop, a catalogue or further information.

Formats and shapes

The calculator offers 21 die-cut patterns. You will see the full list with exact dimensions when you choose the format. The range includes:

• small and round tags (for instance A01 44×66 mm, A02 50×50 mm and circles 50 mm across) - a good fit for jewellery, candles, cosmetics and other small products,
• series B product tags (rectangular, from about 50×85 to 70×105 mm) - more room for a description, price, composition, product code or logo; often used on clothing, accessories and gift sets,
• jewellery tags (B15, 45×110 mm) - a slim format for the collection name, the hallmark or the model number,
• earring tags (B16 50×90 mm, B17 60×80 mm) - made with presenting and displaying jewellery in mind,
• a heart-shaped tag (B18, 70×70 mm) - a decorative version suited to wedding, Valentine's and gift products.

When choosing the format, it helps to consider the size of the product itself and how much information has to go on the tag. One format suits a small logo and a price; another is right when the tag is to work as a small product card.

Papers

We print tags on stiffer papers and boards that show the print well and stand up to daily use:

• Coated 250 gsm - the practical option for product, promotional and information tags, including larger runs,
• Coated 350 gsm - noticeably stiffer, good for clothing, company, gift and handmade product tags,
• Invercote Creato 300 gsm - a high quality board with an elegant surface and very good detail reproduction, suited to premium and jewellery tags,
• Arktika GC1 board 300 gsm - a stiff board for company, product and practical tags.

Printing

Tags can be printed on one side or on both.

• Single-sided printing is enough if all the key information fits on one side, for instance a logo, the product name, the price or a QR code.
• Double-sided printing gives more room and lets you separate the image side from the practical one. The front can carry the logo, artwork or the name of the brand or collection. The back can take the price, composition, size, product code, care instructions, a barcode, a QR code or social media details.

On small formats legibility matters especially. Text, prices and codes need a suitable size and contrast. If there is too much information, a small tag quickly becomes hard to read.

Finishing

Tags can be left without any extra finish or covered with film, which changes the look of the surface and makes it more durable.

Your choices are:

• no finishing - the practical, economical option for simple tags and larger runs,
• gloss lamination - lifts colours and contrast for a bolder effect; it suits colourful, promotional and cosmetic tags,
• matte lamination - gives a calmer, elegant surface; often chosen for clothing, company and minimalist tags,
• soft-touch lamination - creates a soft surface that is pleasant to the touch and gives the tag a premium character; it can suit jewellery, elegant products and gift sets.

Lamination can be applied to one side or both. Bear in mind that film can make writing on the surface of the tag harder. If you plan to add the price, the size or other information by hand, it is worth allowing for that before choosing the finish.

What to put on a tag

A tag can carry the logo and brand name, the name of the product or collection, the price, size, fabric composition, care instructions, a product code, a barcode, a QR code, a website address, social media details, a "handmade" or "eco" marking, and a short thank-you to the customer.

It is worth separating the image information from the practical. The logo and brand name should stay clearly visible, but the legibility of things like the price, the barcode and the QR code matters just as much.

On clothing, tags often carry the size and composition. On jewellery it may be the collection name, the hallmark or the model number. On handmade products a small tag can work as a mini product card or a simple certificate.

File preparation - the die, the holes and the check

The design is best sent as a PDF prepared to our specification. We also accept good quality JPG or PNG files. Photographs should be at 300 dpi at 1:1 scale, and the design prepared in CMYK.

If the artwork runs to the edge of the tag, add bleed. Text, logos and other important elements have to be moved away from the edges, the holes, the slits and the lines of the die. With non-standard shapes, use the right template or cutting die. On jewellery tags and the versions meant for earrings you also have to watch the position of the slits and the space needed to attach the product.

When you place the order you can choose one of three file preparation options:

• no file check - for agencies, designers and anyone confident the design is technically correct; the file goes into production without further control,
• file check by a designer - we check the technical preparation of the file, including the format, bleed, image quality, CMYK colours and the things specific to tags such as the shape, the die, the cutting lines and the holes; we particularly recommend this option for designs made in Canva or with AI tools,
• simple graphic design - the answer for anyone without a file ready; you send us your logo, the text and the product details, and we prepare a design matched to the tag version you chose.

The check by a designer covers technical matters, not whether the content is correct. We do not check prices, compositions, codes, legal markings or other factual details. The customer is responsible for their accuracy, so all the information should be checked carefully before the design is sent.

You can see the finished configuration and the price of the order in the online calculator. Choose the shape, paper, printing, finish and run size, and the quote appears straight away.