Articles: cards

A card from a company is one of the few printed pieces a client puts on the shelf rather than in the bin. That is why the subject returns every season, at Christmas and at Easter alike. The texts here cover the whole route: whether to send anything at all, what to write, and then the design and the posting.

Wording that does not read like a form

The hardest part is often a few sentences that do not sound automated. A handful of things help.

• One personal line - a reference to the year you shared works better than general phrases alone.
• A separate version for clients and for the team - the same greeting rarely suits both.
• Keep it short - three or four sentences are plenty, nobody reads the rest.
• Sign it by hand - even one line in pen changes how the whole envelope is received.

A logo, not a company brochure

A card is a greeting, not an advert, so the logo is usually enough on the back or in a corner. Calm colours and plenty of space around the words look elegant. If you design it yourself, Canva does the job well - the articles explain how to rework a template so it does not look like hundreds of others, and what to check before sending the file for print. Delivery is a thread of its own: an envelope addressed by hand makes a different impression from a message in an inbox, but it needs the mailing list ready in advance.

If you are planning a send-out this year, start with the text on the order of work and the address list, then come back for greeting examples. The design is usually the quickest part of the job.