Articles: flyers

We have gathered 35 articles about leaflets here. From choosing a format, through arranging the text, to the small details that decide whether someone slips the leaflet into a pocket. A few topics come back again and again, because they matter most.

Format and folding

Size comes first. A6 suits a short message handed over in the street. A5 leaves room for a photo and a description. DL fits neatly into an envelope or a display stand, and a square shape draws attention on its own. Folding changes the order in which everything is read, so it helps to settle it before the design starts.

Why a leaflet gets kept

A few simple ideas repeat across these texts:

• One main message instead of a wall of text, with everything else in a supporting role.
• A tear-off part, such as a coupon, a contact card or a small voucher. It gives a reason to keep the leaflet.
• A QR code leading straight to the offer rather than to the home page.
• Photos. One strong image usually works better than several small ones.
• Several separate leaflets instead of one crowded sheet when the offer is wide.

From an idea to a finished design

Several guides walk through Canva step by step, including double-sided artwork. They also offer calm reminders of what to look at before sending anything: whether the lettering is large enough, whether the text sits too close to the edge, and whether the key message can be found at a glance.

If you are just starting, read the piece on formats first, then the one on splitting the text, and finish with ideas for folded formats. The calculator shows which papers and finishes are available for the format you pick.