Articles: HoReCa

33 articles for hospitality. They share one assumption: print inside a venue has a job to do. It can guide a choice, cut down the questions staff have to answer, or build an atmosphere the guest remembers.

The menu and everything around it

A menu rarely works alone. Next to the main card sit the wine list, the tasting menu, a seasonal insert and chef recommendation cards. The texts show how to order the information, deciding what has to be seen immediately and what can sit lower down. They also cover planning a layout so that changing one dish does not mean reprinting everything.

Print that works in a hotel

• Room information cards, short and specific, with opening hours and a list of services.
• Door hangers: do not disturb, housekeeping, breakfast in the room.
• Key card holders, with space for the wi-fi details, the reception number and recommended services.
• Welcome packs: a greeting, a plan of the property and a small gift.
• Printed local guides, one more reason for a guest to stay longer.

Small pieces shape the interior

Coasters, place cards, table markers and hangers look modest on their own. Together they build a consistent picture of the venue. This group of texts also looks at atmosphere more broadly, including how background music is matched to the time of day and the character of the place, because decor and sound reach the guest at the same time.

The easiest place to start is whatever changes most often in your venue, usually the seasonal menu or an offer insert. The rest falls into place around a style you have already settled.