Articles: corporate gifts

A gift for a client or a business partner rarely works on its own. It is usually a set: something to read, something to keep and packaging that holds it all together. Here we have gathered 12 articles about such sets, from festive parcels to welcome packs for new clients.

What usually goes into a set

The same building blocks come back across these texts:

• Print - a business card, a leaflet, a short company note or a thank you letter.
• Content on a carrier - a disc with music or a memory stick with your catalogue or portfolio.
• A small branded item - a pen or a keyring, something that stays on the desk longer than a week.
• Packaging - a box, a sleeve or a folder that makes the whole thing look considered.

One better gift or several small ones

This question comes back often and there is no single answer. A single, nicer object works when the list of recipients is short and you know them personally. A handful of smaller items suits larger groups, trade fairs and welcome packs. It also helps to think about who receives it: a hotel prepares something different for a guest than a yoga studio does for its regulars.

Where to start

Start with the occasion and with what should remain after the meeting. Then choose items that share a colour, carry the logo in the same place and have a similar character. That consistency is what people notice, not the number of things in the box. The texts below show what works in practice and what is worth avoiding.