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Page 9 of 46
03 September 2026
The same design gets lost as a rectangle, but with rounded corners or an unusual outline it catches the eye at once. See when it is worth changing the shape of print.
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02 September 2026
A tuck-top folds in seconds, a self-locking box gives you freedom of shape, and a separate lid builds the moment of handing over. We show which construction fits a small run.
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02 September 2026
The card opens the conversation, the brochure guides it, the portfolio convinces. We show when to reach for which material and what should stay with the client.
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01 September 2026
Another sale feels safe, but constant discounts teach customers that full price is naive. See how to promote in a way that does not undermine your own brand.
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01 September 2026
One layout, colour as a key to departments, clear categories instead of a list of everything - that is how you design materials for a company that genuinely does several things at once.
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01 September 2026
In a treatment room and in a salon the music plays from opening to closing, and still nobody thinks about it. Here is how to organise it once so it stops coming back.
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01 September 2026
Text alignment is one of those details you do not notice until it is done well. Done badly, it spoils the whole design. We show how to choose it deliberately.
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31 August 2026
A plotter cuts the shape without a die, so a short run becomes realistic. We look at the runs and uses where it wins, and when ordering a bigger batch simply makes more sense.
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31 August 2026
September and October are the best time for a card to your customers: your address list is fresh and their letterbox is empty. Here is what to write so it does not turn into another offer.
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28 August 2026
A medium with no description is a puzzle - the recipient does not know what is inside or where to start. A few lines on the print and insert turn doubt into certainty.
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28 August 2026
In a shop the customer is there briefly and on the move, while somebody at the till hears the same music from opening to closing. Almost everything else follows.
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28 August 2026
Translating the same sentence into four languages kills a door hanger. We show how to build the message on a pictogram, colour and layout, and leave the text in a supporting role.
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