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Page 26 of 46
18 March 2026
We recognise brands not only with our eyes. A short motif, consistent background music and a brand voice can stick in memory like a logo. Here is how to start.
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18 March 2026
Metallic sheen, delicate ribbing and texture under your fingers can make a big impression. We show where they work best and how to use them with taste.
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16 March 2026
A leaflet does not need to shout with lots of text to catch the eye. Sometimes an unusual format or a clever fold is enough. See how form can make your ad the one people stop for.
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13 March 2026
Guests pick up the room key card holder many times a day. It is a great spot for a logo, WiFi, breakfast hours and a code to your offer. See what to fit on it wisely.
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12 March 2026
AI gives you exactly what you ask for - no more, no less. We show how to build prompts step by step so that instead of a random graphic you get an advertising design that actually works.
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12 March 2026
At a trade fair everyone hands out flyers, but few give something that stays. A promotional USB drive with preloaded materials can be your ace - if you know who to give it to and what to put on it.
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11 March 2026
A good design does not make the viewer hunt. It leads them by the hand - from the strongest element, through the levels of importance, to the call to action. See how to build that path on a poster, a flyer and a catalogue page.
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11 March 2026
A one-time card ends up in the bin. A card with a reason to come back stays in the wallet for months. We show how to design the second kind - from the mechanism to the finish.
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10 March 2026
Colour attracts, but in a sea of colourful adverts it is black and white that can stand out. We check when a monochrome design wins on elegance and contrast, and when colour is better.
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09 March 2026
A corporate gift only makes sense when the client keeps and uses it. We show how to pick something useful, care about quality and packaging - so the gift builds a relationship instead of ending up in a drawer.
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05 March 2026
Cream warms things up, gray dims them, kraft eats white and light shades. Here is a plain-spoken guide to picking colors, fonts and contrast so your design on non-white paper stays readable.
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04 March 2026
A logo pen is often dismissed as a cheap trinket, yet it is one of the hardest-working promotional items. We show when it works, how to choose a good model and where to place the logo.
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