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Page 6 of 40
10 August 2026
The same flyer can dazzle on screen and come out dull on paper. We show how to design advertising materials that hold up both in print and on a monitor - with no nasty surprises.
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10 August 2026
An occupancy hanger carries one message, read from the corridor on the move. We show how to set two states, choose the colour and make sure staff still flip it three months later.
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07 August 2026
A leaflet will never send you a report, but that does not mean it works blind. Here are simple methods that tell you within a month whether the campaign is worth repeating.
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07 August 2026
A bookmark is not an advertisement you throw away, but an object with a job to do. We show who benefits from one outside a bookshop and how to hand it over so it does not sit on the counter.
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06 August 2026
The second side does not always have to be printed. Sometimes a blank, breathing surface does more good than another block of text. See when to choose single-sided and when double-sided printing.
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06 August 2026
A door hanger can do far more than ask for peace and quiet. We list the messages it really carries in a hotel and suggest how many versions to order without creating chaos.
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05 August 2026
The guest takes home not only a memory, but also the music they heard at your place. A branded disc with the venue's logo is a gift that builds a bond with the brand and comes back long after.
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05 August 2026
A plotter will not guess where to cut and where to fold - you have to write it into the file. We explain cut lines versus creases, where bleed goes and how to label layers.
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04 August 2026
The cover decides whether the customer opens it at all. See what should go on the first page of a company folder or catalogue, and what is better avoided.
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04 August 2026
One colour, a few of its shades, plenty of white and strong typography - that is how you build an advert that looks expensive and coherent. We show how to do it right.
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03 August 2026
Your own box is no longer a privilege of large brands. We walk you from the idea, through construction and material, all the way to the file and your first short packaging run.
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03 August 2026
A cheap, practical brand carrier - as long as it lands in the right context. We show where a printed lighter works best and how to design a logo that survives daily use.
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