17 August 2026
Music free of ZAiKS royalties - what it actually means
Where does a repertoire not covered by collective management royalties come from? We take the mechanism apart, without stretching anything and without shortcuts.
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Blog
Guides for clients and marketing teams
Page 5 of 40
17 August 2026
CD discs with your facility logo for imaging results - how to prepare the print and packaging?
A patient leaves the lab holding a disc with their imaging results. If it is branded, it carries the facility's identity with it. Here is how to design the print and choose the packaging.
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14 August 2026
How to prepare a full set of trade show materials without wasted spend?
The most expensive trade show material is the one that comes back unopened. We show what is genuinely worth taking, in what quantities and what to leave unprinted.
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14 August 2026
A postcard from a company - when paper beats email and leaflets
Email disappears in the inbox, a leaflet goes in the bin, and a postcard sits on the desk for weeks. We show the business situations where paper genuinely wins and when it is not worth reaching for.
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13 August 2026
What to fit on a bookmark so it is not just a narrow business card
A bookmark is a strip four times longer than it is wide, so a business card layout falls apart on it. We show what fits, in what order, and where the traps of a narrow format lie.
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13 August 2026
Door hangers as an unusual form of advertising for a hotel, clinic or service salon
A piece of card on a handle can do more than a banner. A hanger combines a practical function with advertising and lands exactly where the customer looks - at eye level.
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12 August 2026
How to plan the production of company carol CDs before the festive season?
A company carol CD only makes an impression if it reaches the contractor on time. We show how to spread production over time to be ready before the season without rush or nerves.
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12 August 2026
How to prepare a promotional pack for partners who will recommend your services
A partner will recommend you more readily when they get a ready set in hand. A folder with leaflets, cards and vouchers plus a short mini-brief - that is how a self-explanatory pack comes together.
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11 August 2026
Vector and raster graphics - how to tell which kind of file you are dealing with
The same picture on screen, but two entirely different files. We show, in plain terms, how to tell vector from raster graphics and why it really matters in print.
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11 August 2026
How to design plastic-free packaging that still protects the contents well?
Paper and card can protect the contents as well as film - you just have to design the structure right. Here is a practical guide to plastic-free packaging.
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11 August 2026
Small formats, big impact - how to use hang tags, labels and promotional cards?
A piece of paper the size of a matchbox can do more for a brand than many a flyer. See how hang tags, labels and cards play in your favour.
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11 August 2026
Music royalties in a business - where they come from and who they concern
Music on business premises tends to come up only when somebody asks about it directly. We calmly explain who collects remuneration for playing it, and on whose behalf.
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