30 June 2025
Are promotional giveaways still effective?
A promotional gift is one of the few brand carriers someone willingly takes home. But does it still work? Short answer: yes, if it is thought through. See when.
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Guides for clients and marketing teams
Page 32 of 40
30 June 2025
Disposable, laminated or in an elegant cover - which menu works in a venue?
The menu is the first thing a guest picks up after sitting down. We show when to choose a disposable, laminated or elegantly bound version - and why it pays off.
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27 June 2025
What really drives print quality - digital and offset
Paper, how the blacks are built, the size of fine detail and when you check - these decide whether print looks professional. Here is what you can set yourself.
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26 June 2025
Wrap, sleeve or sticker - how to personalise ready-made packaging on a budget
Take a neutral box and add one branded element - big effect, small cost. We compare stickers, bands and sleeves: what to use, when and for which product.
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24 June 2025
Printing leaflets in small runs - when frequent updates beat one big print run
A big run tempts with a lower cost per piece, but frequent updates can win when your offer keeps moving. We show when smaller leaflet batches make more sense.
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24 June 2025
Print Trends for 2025 - Part 1: design, technology and AI
New minimalism, typography as the hero of the project, hybrid printing and AI that designs alongside the graphic artist. Part one of our guide to 2025 print trends.
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23 June 2025
Wooden box, carton or metal case - which packaging to choose for a wedding flash drive?
The flash drive alone is not enough - the packaging decides whether the keepsake looks like a gift or a gadget. We help you choose between wood, carton and metal.
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23 June 2025
How to design headlines that instantly catch the eye?
A headline is the first - and sometimes the only - thing someone reads. We show how to build one that stops the eye in a split second and leads it further.
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17 June 2025
Black text and black backgrounds in print - why the same kind of black is not always used?
A thin caption and a huge background need different blacks. We explain when 100% K is enough, when to add colours, and when rich black does more harm than good.
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17 June 2025
A flash drive with wedding photos and video - how to turn it into an elegant keepsake?
Wedding photos and video can be handed over on more than an ordinary flash drive. We show how to turn it into an elegant keepsake - from personalisation to packaging.
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16 June 2025
How to choose a typeface that suits your brand's character?
A typeface speaks about a brand before anyone reads the first word. We show how to match a font to a company's character - and how to check it survives print.
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16 June 2025
Communion stationery for a boy and a girl - does it have to be blue and pink?
Blue for a boy, pink for a girl - that pattern has been lodged in our heads for years. We show why communion stationery need not follow it and what works better.
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