27 January 2025
How to design a corporate welcome kit for new clients?
A well-thought-out welcome kit tells a new client: we are glad you are here. See how to build it from print, small gadgets and an idea, not from chance.
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Guides for clients and marketing teams
Page 39 of 40
22 January 2025
How to create a series of company gadgets that form a coherent collection?
One theme, a shared palette and a recurring detail - that is how single company gadgets turn into a collection that looks planned, not gathered by chance.
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21 January 2025
Eco look or genuinely eco material - what to watch for when choosing paper?
A brown shade and rough texture look natural, but that is not the same as eco material. We show how to tell style from a real paper choice.
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21 January 2025
Which promotional gifts work best in services, retail and manufacturing?
The very gift that works great at a hair salon may not fit a parts wholesaler at all. See how to match giveaways to your type of business: services, retail, manufacturing.
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21 January 2025
How to visually show the order of steps, service stages or the ordering process?
Step one, two, three - done. We show how to arrange service stages so the reader moves through them with their eyes without a second thought, and never gets lost.
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20 January 2025
Why product packaging can matter more than advertising itself?
An ad can be skipped, packaging has to be held. It decides the first impression and often stays with the client longer than any campaign.
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20 January 2025
A promotional gift as part of the customer experience - how to use it before, during and after the purchase?
A promotional gift does not have to be a present tacked on at the end. It can accompany the customer at every stage - and then it builds a relationship, not just fills a drawer.
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16 January 2025
How to match the envelope to an invitation printed on decorative paper?
An invitation on beautiful paper makes an impression, but the envelope is the first thing guests see. We show how to match colour, format and texture so it all works.
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13 January 2025
Does every design look good on decorative paper? Examples of good and bad pairings
Decorative paper can lift a design or sink it. We show which pairings of texture and graphics work, and which are better left alone.
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13 January 2025
How to use a limited series of promotional items to build interest in your brand?
Several editions instead of one large run - a limited series of items builds curiosity, gives a reason to come back and gets people talking about the brand.
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10 January 2025
How to create a coordinated christening set: invitation, menu, place cards and thank-you notes
One theme, one palette, the child's name on every piece - that is how you create christening stationery that looks lovingly planned, not gathered at the last minute.
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10 January 2025
How to plan a promotional gift campaign so it does not stop at handing out pens?
A branded pen is a good start, but a gift campaign is more than that. We show how to plan it so it delivers a real effect, not just an emptied box.
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