24 August 2026
How to plan a printed seasonal campaign for the whole year?
Instead of firefighting a week before every push, map the whole year into seasons. One plan makes materials arrive on time and your brand speak with one voice.
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Blog
Guides for clients and marketing teams
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24 August 2026
Music for a restaurant or cafe without extra royalties - how to organise it
Music in a venue rarely has a single owner: it is switched on by whoever arrives for the shift first. We show how to settle it once so the subject stops coming back.
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21 August 2026
What to write on the back of a postcard so the customer keeps it
The front catches the eye, but the fate of a postcard is decided on its second side. A practical guide to writing the back: how much room you really have and what to leave out.
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21 August 2026
How to make your trade fair stand out with simple printed materials?
An advantage at a fair is not built by the size of the build, but by what can be read from ten steps away. Here is how to map printed materials to three distances.
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20 August 2026
How to use paper filler, tissue and stickers to build your brand image
It is not the product itself that impresses at unboxing, but the layers you have to get through to reach it. See how tissue, paper filler and stickers build a brand image.
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20 August 2026
Bookmarks on ecological papers - when the EKO version makes sense
Ecological paper is recognised by the fingers before the eyes get a chance. We explain how to choose from eight natural papers and when the EKO version fits a brand rather than jarring with it.
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19 August 2026
How to design the customer journey with printed materials - from first contact to repeat purchase
A customer does not become loyal in one leap - a chain of materials leads them there: a flyer at the start, a folder while they consider, and finally a loyalty card and voucher that close the loop.
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19 August 2026
Door hangers in local advertising - an alternative to the leaflet in the letterbox
A door hanger reaches places where the letterbox is absent or locked, and it never gets lost in a pile of post. It costs more legwork though - see when this channel truly pays off.
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18 August 2026
What should a materials pack for a training company or conference organiser include?
A folder, programme, badge, notepad and certificate in one theme - that is how you build an attendee pack that shows, from the door, the event is buttoned up.
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18 August 2026
A holiday postcard - an old habit or "I am thinking of you"?
You carry a camera in your pocket, yet you still stop at the postcard rack. We explain why the holiday postcard still works and what separates a good tourist card from one nobody buys.
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18 August 2026
How to prepare product photos taken with a phone for use in printed materials?
The phone in your pocket can take a photo ready for print - if you know what to watch for. We show how to set the light, background and file so a product looks good on paper.
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17 August 2026
Is it worth creating separate promotional materials for new and returning customers?
A new customer wants to be convinced, a loyal one - to feel remembered. Two different conversations. See when it really pays to prepare separate materials.
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