20 January 2025
Why product packaging can matter more than advertising itself?
An ad can be skipped, packaging has to be held. It decides the first impression and often stays with the client longer than any campaign.
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Guides for clients and marketing teams
Page 46 of 46
20 January 2025
A promotional gift as part of the customer experience - how to use it before, during and after the purchase?
A promotional gift does not have to be a present tacked on at the end. It can accompany the customer at every stage - and then it builds a relationship, not just fills a drawer.
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16 January 2025
How to match the envelope to an invitation printed on decorative paper?
An invitation on beautiful paper makes an impression, but the envelope is the first thing guests see. We show how to match colour, format and texture so it all works.
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13 January 2025
Does every design look good on decorative paper? Examples of good and bad pairings
Decorative paper can lift a design or sink it. We show which pairings of texture and graphics work, and which are better left alone.
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13 January 2025
How to use a limited series of promotional items to build interest in your brand?
Several editions instead of one large run - a limited series of items builds curiosity, gives a reason to come back and gets people talking about the brand.
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10 January 2025
How to create a coordinated christening set: invitation, menu, place cards and thank-you notes
One theme, one palette, the child's name on every piece - that is how you create christening stationery that looks lovingly planned, not gathered at the last minute.
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10 January 2025
How to plan a promotional gift campaign so it does not stop at handing out pens?
A branded pen is a good start, but a gift campaign is more than that. We show how to plan it so it delivers a real effect, not just an emptied box.
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10 January 2025
One invitation series for christening, communion and first birthday - is a family stationery style worth it?
Christening, first birthday, communion - a few years apart, but one child ties them together. See whether it is worth running them in one family stationery theme.
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08 January 2025
Eco-friendly paper and print quality - what to expect from colours and detail?
Eco-friendly paper does not have to mean poorer printing - you just need to know how colours and fine detail behave on it, and design your artwork for that stock.
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07 January 2025
Personalised print - when does a customer's name boost advertising effectiveness?
A name on a flyer or print can turn an anonymous piece into a message aimed at one specific person - but only when you do it thoughtfully and in the right place.
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