In classic packaging production the shape is cut by a die - a tool made for one specific design. On a large run its cost spreads across thousands of units. On fifty copies it becomes the main item on the bill.
What flatbed cutting gives you
The cutter follows a line taken from the file, so the shape can change between batches without new tooling. That opens the door to trial runs, seasonal versions and contour-cut stickers.
- no die cost
- free-form sticker and box shapes
- quick structural fixes after a prototype
- viable from a few dozen units
On the design side you need separate cut and crease lines plus bleed. These articles show how to prepare the file so the result matches the intent.