Articles: labels

Stickers are the most flexible print a business can own. They take up almost no space, yet they turn a neutral box into a branded one, add missing information or mark a product version without redesigning anything.

What they are actually for

There are more uses than it first seems, and most of them solve a very practical everyday problem.

• Product label - the name, the description or contents, company details and contact.
• Seal sticker - holds a box or a bag shut and instantly makes it branded packaging.
• Variant marker - colour, flavour, size or edition number on shared packaging.
• Address and shipping labels - order in the parcels and far less handwriting.
• A small correction - a new phone number on an old catalogue without reprinting it.

Shape, material and where it goes

A round sticker looks lighter and forgives a crooked application, while a rectangle shows every tilt immediately. Paper is cheaper and easier to write on; film copes better with damp and rubbing, which matters for products kept in a fridge or a bathroom. Think about the surface too: on ridged card and curved bottles a smaller label holds far more reliably.

Before ordering a full run, stick a printed sample onto the real packaging and check that everything sits where you planned. It is the quickest way to catch a sizing problem, and it also shows whether the lettering still stands out against the material underneath.