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Articles: gift sets

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A gift set is not a bag of freebies - it is the order in which the recipient discovers what is inside. These 1 article cover building gift sets: what goes in, in what packaging and how to make several tiers without any feeling like second best.

More about: gift sets

The most common mistake with a set is choosing items by availability rather than by sense. The recipient immediately sees that the parts have nothing in common.

What holds a set together

A shared visual motif, one piece of packaging and a card that gives the whole thing a reason. Everything else can differ between tiers.

  • box layers and the order of discovery
  • tiers for different groups of recipients
  • short-run packaging without a large minimum
  • a set that survives shipping intact

We cover Christmas sets as well as those given all year round: welcome, anniversary and sales sets.

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