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A coaster sits in front of the guest for the whole visit and nobody puts it away. It is one of the few carriers people look at willingly. This tag shows how to use it in a venue, at an event and as a small branded gift.
16 April 2026
A coaster looks like nothing, yet it does three jobs at once - it decorates the table, carries your logo and stays in the guest's hands. See how to use it well.
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17 October 2025
Placemats, hangers, table numbers and counter materials are small prints that together create a consistent brand language for a venue. See how to choose them wisely.
Read articleA coaster does three jobs at once: it protects the table, tidies the setting and carries a message. That last part works better than most leaflets, because the guest has it in front of them for the best part of an hour and picks it up, turns it over and reads it without hurrying.
The surface is small, so choices have to be made. One message per side is plenty, and the reverse is a natural home for something entirely different - one coaster then does two jobs.
In hospitality coasters are part of the decor, so it pays to match them to the menu card and the rest of the table materials. At a wedding or a company party they can carry guest names, the event line or a short programme for the evening. In an office they turn into a gift - a branded set lands on a client desk and stays there longer than many giveaways.
Two things to remember while designing: a coaster is almost always partly covered by a glass, so keep the key elements near the edge, and leave a little room so nothing important sits right against the rim. It also helps to view the design at true size - what looks readable on screen can be far too small on a little round mat.
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