Articles: spa

In a place meant to slow people down, everything works towards one impression: the light, the scent, the sound and whatever a client is handed on the way out. Printed materials fall out of that picture when they are loud or simply accidental. A consistent palette and a quiet layout are usually enough to make a leaflet or a card feel like part of the room.

A music disc as a gift

A recording that lets a client hear at home what they heard on the treatment table stretches the visit out by a few days. Sort out the rights to the music: talk to whoever recorded it, or use a library with a clear licence. The cover can stay very simple - the name of the salon, a soft image and the title of the set. Card packaging in a muted colour suits it better than a glossy case, and matt film feels pleasant in the hand. The back panel has room for a short track list and one line about when the music is meant to be played.

Materials that match the room

Everything else can share the same palette and the same lettering, so the whole set looks like it belongs together:

• Gift card - the present people buy most often; leave space for a name and an expiry date.
• Treatment list - a clear layout and short descriptions, easy to reprint when the offer changes.
• Treatment leaflet - one page, gentle wording and an answer to the question of how a visit actually goes.
• Labels and tags - for own-brand cosmetics, gift sets and candles.
• Appointment card - room to write the next visit works better than the salon name alone.

Begin with two or three colours and one style of lettering, then keep to them everywhere - from the gift card to the disc cover. Consistency does more here than any extra decoration.